Modaprima is the International Exhibition of men's and women's clothing and accessories collections which presents the spring / summer and autumn / winter proposals.

In previous years Modaprima was always organized by Pitti Immagine, succeeding in establishing itself nationally and internationally. In fact, it boasts the participation of numerous foreign countries such as Japan, Portugal, Spain, Russia, Poland, France and Greece.

Modaprima focuses on internationality, with an exhibition format designed to revive the quality of its proposal, with a selection of companies among the excellence of the sector, and on an ever greater synergy with all market players. There will be a selection of about 50 collections, produced in Italy but with a broad international scope, ideal for a global, dynamic and constantly evolving distribution.