Rebelpin jury member Daniel Pérez promotes the 3rd edition of UNDRESS by Desigual debates in Madrid (Spain)


Daniel Pérez, jury member of the 1st edition of Rebelpin- Fashion Awards by ACTE and member of the ACTE advisory board, is one of the promoters of the project UNDRESS by Desigual, which aims to promote the Spanish fashion.

Continuing with this commitment, Desigual hosted on Friday 6th July in the Medialab Prado (Madrid, Spain) the 3rd edition of the debate space UNDRESS by Desigual, thanks to the City Council of Madrid, ACME and “Madrid es moda” (Madrid is fashion). The identity of the Spanish fashion and the recovery of craftsmanship were the 2 main matters of this debate.

We are what we wear. The garments we choose every day to cover our body influence the image we project to the rest of people. During our history, fashion has been a way of creating the identity of people. These topics were discussed by well-known Spanish journalists, influencers and artists. Also the debate counted on the presence of the director of Mercedes Benz Fashion Week Madrid, Charo Izquierdo, the General Director of Commerce and Entrepreneurship and representative of “Madrid Capital of Fashion”, Concha García de Villegas and the director of ACME, Pepa Bueno.

“The way we dress influences the fashion world and determines the importance of defining ourselves when choosing the clothes to wear”, explained Daniel Pérez, member of the ACTE advosiry board and currently Director of Global Communication in Desigual.

The 3rd edition of UNDRESS by Desigual has also highlighted the craftsmanship work in the fashion industry in Spain, precisely in these times of prevalence of the low-cost in the sector. “Craftmanship is not only centuries of experience, but also a way of making quality products”, explained Pérez, who also highlighted the need of new generations to get back those artisan crafts which we keep losing as time goes by.

Many artisans from all around Spain were also present in this debate day, including the Desigual dressmaker Encarna Valverde, who explained the creative process of the Thomas Meyer iconic jacket of Desigual that was created on 1984 and that has been reedited this season.