Borås: ACTE Presidency and Vice-presidency of Sweden Borås is becoming everyday a more vibrant and dynamic city: Cafés and restaurants are popping up on every street-corner, not to mention one of the best zoos in Sweden, indoor and outdoor pools in the middle of the city and a beautiful countryside within easy reach.
A city with a textile heritage
At fashion and textile fairs across the world, Borås has enjoyed a solid reputation for decades, even centuries. The same applies to shopping; Knalleland is one of the best known shopping areas in Sweden, as well as all the strong brands that have headquarters in the city. Borås is also known by the city´s sculptures and street art.
Borås, founded in 1621, started to develop a textile industry in the middle of the 19th century. There were textile industries and cotton factories in every neighbourhood. This was a trend whick developed, over time, in combination with trade. Nearly all Swedish mail order companies are or have been located in Borås. In percentage terms, the region has a larger foreign trade than Hong Kong.
Borås is sometimes called knallecity. Knallar were pedlars, who, already in the 16th century, travelled by foot from door to door, selling handicrafts and textiles. They were a welcome part of people´s everyday life, not only because of the merchandise they offered, but also because they brought news. The pedlars also had a secret language called "månsing".
The Textile Fashion Center
Together with the University of Borås and the business community, the Municipal Executive board made a joint decision to gather all of the city’s textile activities under a single: the Textile Fashion Center.
The textile heritage is an important part in the identity of the city Borås, home for textile production for almost 100 years. Textile Fashion Center represents a creative centre for science, culture, innovation and business, mainly within textiles but also within other areas, a meeting point for creative businesses within textile, fashion and design..
Textile Fashion Center includes a range of independent companies that come together in a textile cluster. It is collaboration between companies, research institutions, education, and organizations working for innovation and development. Here you find potential for new businesses, companies, products and research but also education and collaboration between culture and education through co-location. The parties form the basis of the cluster, which cooperation is known as triple helix: the city of Borås, the University of Borås and the trade and industry in the region. also adding culture in Borås with the The Textile Museum of Sweden located in Textile Fashion Center, attracting visitors to the area.