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Rita Sá, Portugal

"RITA SÁ is a men and womenswear brand apparel that stands out for the development of monochromatic collections, contemporary and timeless clothing, with a strong sense of individuality."
 
"In blacksmith’s house, wood skewer” is the motto for the FW19/20 collection, which describes someone who has a particular skill but who doesn’t take advantage of it for himself.
In an urban jungle where people choose to live fast, each individual reveals zeal and effort when making things for others, and as a result, lack of time and patience to make the same things for themselves.
In fact, the individual from the collection doesn’t feel like he is a priority, so he prefers to avoid the trouble of taking advantage of what he's capable of doing.
In the absence of better solutions, he must settle with less effective solutions.