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DTSTART;TZID=Europe/Stockholm:20210204T150000
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DTSTAMP:20210119T135658Z
CREATED:20210119
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SUMMARY:Digital marketing in the fashion sector
DESCRIPTION:Don’t waste your designer effort. Make sure that what you do is seen and heard of. Promoting and marketing your design and fashion is vital, especially in a constantly changing digital world. \nIn this webinar we talk about several ways to make an impact in the market, both as a designer and for your products. We will look at seven different ways to do this.\nInfluencer marketing\nTo, for example, make full use of the impact of micro-influencers. And making sure our communications are interesting and relevant. With the help of influencers, we come even closer to the audience in a niche category. Yes, the people we talk to a fewer but on the other hand so much more committed.\nVideo\nVideo marketing encompasses another of the most successful trends (especially during this quarantine) – live streaming. Instagram and other applications have been filled with live shows in which relevant brands or characters participate in order to entertain.\nInbound Marketing\nWithin this approach to marketing, we use among other things blogs, brand videos, newsletter or exclusive and downloadable content, such as access to private sales, subscription discounts, invitations to events, etc.\nSocial media trends\nOmni-channel and social e-commerce.\nPersonalised shopping\nThe possibility of being able to design or customise garments gives a lot of value to a brand. We manage to connect with the user and make him understand that it is important.\nRevivals\nWinks to the past are succeeding more than ever. Brands launch products that go back in times, with a full marketing to support.\nDiversity\nEveryone is unique, beautiful and deserves the same possibilities. It’s time for brands to act. The shift to full inclusion must come. And de fashion industry is to follow.\nExperts in this e-talk include Professor Albert Pallarès Solé, Juan Carlos Cebrian and Monica E. Alonso\nTo find out more details about each speaker please click on their profile under the headline “Speakers” on this page.\nTime for  the e-talk is in GMT (+1) STOCKHOLM\n \n\n
URL:https://acte.net/events/business-models-in-the-fashion-industry-2/
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CATEGORIES:Webinar
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