Home Events - ACTE Webinar New business models for the fashion industry

New business models for the fashion industry

This e-talk focuses on the shift from traditional business models to the business models for a digitalised world. This significantly effects the fashion industry as the market shifts.
We look at fashion with a clear commercial perspective. We ask ourselves how the digital era changes both our businesses and the way we go to market. Which opportunities have been created within the luxury, fashion, beauty and tech segments, clearly driven by digitalisation?
The whole scope has changed. From complete disruption and the new domination of fashion media and content by online platforms, to the role of e-commerce and digital marketing. We especially found that the new technology has an impact going far beyond what can be seen on the surface.

The webinar includes:
– introduction and agenda
– the shift from traditional businesses to more digitalised ones
– digital fashion: from luxury to tech
– case studies
– Q&A.

Connect to meeting here

We strongly recommend participants to read the article “Interline identities: Ashley McDonnell, Global luxury manager, Google”

To find out more details about each speaker please click on their profile under the headline “Speakers” on this page.



The event is finished.


Jan 22 2021


3:00 pm - 5:00 pm

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  • Ashley McDonnell
    Ashley McDonnell
    Global Digital and E-Commerce manager, at the luxury fashion and beauty group PUIG.

    Ashley has more than 7 years of working experience in Paris, at the headquarters of the world’s leading fashion brands, amongst them LVMH Group’s Louis Vuitton and Christian Dior. Ashley is currently Global Digital and E-Commerce manager, at the luxury fashion and beauty group PUIG. revolutionise their businesses and marketing strategies through use of technology.

  • Moderator: Veronica Scuotto
    Moderator: Veronica Scuotto
    Veronica is the Editorial Assistant of Journal of Intellectual Capital

    (PhD, FHEA, MBA, BA-Honour) after working at the University of the West of Scotland (UK) and then at the Pôle Universitaire Léonard de Vinci in Paris (France) as an associate professor in Entrepreneurship and Innovation, Veronica joined the University of Turin (Italy). She has got the Italian National qualification as full professor in 2020. She received a PhD in marketing and enterprise management from Milan Bicocca University (Italy).
    Her research interests are focused on SMEs, entrepreneurship, knowledge management, and digital technologies. Apart from being frequently published, Veronica has written two books. Veronica is the Editorial Assistant of Journal of Intellectual Capital, and an Editorial Board member of the Journal of Knowledge Management.
    In 2020, Veronica’s published text on JOB was awarded as the tenth most cited article. She also received two awards as the best Paper of the EuroMed\SIMA track “New Challenges in Open Innovation” in 2016 and the “best-commended paper” in 2017 at the annual EuroMed Academy of Business (EMAB) conference. In 2018 she was recognized by International Council for Small Business (ICSB) as a global partner of excellence. She worked as a commercial manager at GNS China (consultancy company) based in Beijing (China), she was a marketing consultant for a fashion publishing and advertising agency, Ichnos Srl in Naples (Italy), and digital account manager at P.O.S.H. marketing agency in Glasgow (the United Kingdom).

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