MODACC and The Hunter have created a training programme (called STRATEGY SHOCK) to support MODACC brands to build strong value propositions. This training programme will immerse into market strategy and marketing aimed at building brand value. It will also look at and work with the main trends in analysis and consumer behaviour.

The free webinar about the new training programme takes place July 17th.

Fashion brands are facing the challenges of building a differentiated value proposition in a consumer environment overwhelmed with offers and messages that reach an increasingly fragmented market. Today, it is key to know our customers’ needs and wants, to build a solid, consistent value proposition and to know the appropriate strategies to communicate those values.

The new training programme takes place this October thru December. The sessions are led by Daniel Córdoba-Mendiola, the founding partner and Strategic Director of The Hunter.

Work sessions, during the workshops

• Fashion consumption, today until 2026
• Segmentation of consumers and communities
• Motivations, incentives and occasions of purchase
• Building value in all price segments
• Expression of value in product, communication and other “touchpoints”