Fashion giants enter a strategic partnership
August 28, 2023

The Chinese fast fashion giant Shein enters a strategic partnership with the SPARC group.  This partnership focus on affordable, high-quality fashion, both in the US and in the rest of the world. In this agreement, SHEIN acquires an approximately one-third interest in SPARC Group (including Authentic Brands Group and Simon Property Group), and SPARC Group becomes a minority shareholder in SHEIN.

In this partnership Shein brings their know-how on how to meet the needs of customers online. SPARC Group brings an extensive retail and brand expertise. Together, the companies plan to collaborate and utilise their platforms and expertise within product innovation, business strategies, customer experiences, and marketplace presence.

A global, integrated marketplace offering fast fashion, using a global network of sellers, all at affordable prices. Headquartered in Singapore, Sheins says it’s committed to make the beauty of fashion accessible to all.

A leading retail company with an extensive brand portfolio spanning fashion, accessories, and lifestyle products. The group designs, manufactures and distributes several well-known brands, including Forever 21, Aeropostal, Brooks Brothers, Eddie Bauer, Nautica, and Reebok.

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From Reuters
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