Native participant ZER ERA just launched their commercial collection to the market with two multi-brand showrooms.
“ZER ERA is a transformable fashion brand that was created by focusing its activity on textile research. Our goal is to eliminate the seasonality of fashion by offering products that adapt to our different needs and weather changes. We promote innovative, functional, sustainable fashion with a very careful aesthetic.
All our designs are made in Barcelona and also the production. We select quality fabrics that respect the environment, such as organic cotton or technical fabrics created with recycled bottles of the sea.
For this collection, we are inspired by Jacques-Yves Cousteau, a French marine biologist and researcher, and his many voyages in which he explored the oceans to discover the marine world. Claiming the most sustainable aspect of the brand and inspired by that love for the sea. We have used sustainable materials and collaborated with an artist to develop a series of embroideries that have been applied in the collection. On the other hand, to develop the details of the garment we have been inspired by the traditional clothing of fishermen.”
– ZER ERA zereraofficial.com