Innovative technology can solve many future problems for the fashion industry. At least, that’s one of the reasons behind the app Klëm, your personal wardrobe companion.
Even if the Klëm app was primarily designed for the customers and users of fashion, it can in some ways solve other imminent problems that the fashion business is facing.
The consumer perspective
Fashion stylist and buyer Christine Nsubuga Noonan is the creator of Klëm. She has worked within the fashion business for many years and is well aware of the challenges surrounding sustainable business models. Her approach is personal and addresses those challenges from a consumer perspective. She also wanted to make her expertise within fashion more accessible.
Sustainable tech
Having a AI assistent or a “wardrobe companion” helps both the consumer and the industry to adress sustainability. For example, being aware of your wardrobe content, sizes, possible style choices can all help in making more circular choices. And that data can be used in other ways to also support the fashion industry. A win-win, by the use of a new technology.
In short, there is a massive gap between your wardrobe and how the industry is currently servicing it. Klëm is here to bridge that gap.
Christine Nsubuga Noonan is as the creator and founder of Klëm quite passionate in what she does. Here a short clip where Christine explains her why.